GX360 vs an SEO agency
Which fits your team?
An SEO agency does the work for you; GX360 checks your site on a schedule and prepares each fix for your team to approve. How they differ on who does the work, cost and commitment.
An SEO agency sells people's time and judgement: someone audits your site, decides what matters, makes or writes the changes and reports back. GX360 is software. Its agents check your website, Google search, AI answers, competitors and ads, and bring each problem with its fix prepared, so your own team does the work and approves every change. Which one fits depends mostly on one thing: whether someone on your side can act on a prepared fix.
What each one does
An agency usually starts with an audit and a plan, then works through it over the months of the contract. Depending on what you buy, that can include technical fixes, content, outreach for links and a regular report. The result depends on the people assigned to your account and how much of their time your fee covers.
GX360 runs its checks on a schedule: weekly on Starter, daily on Growth and Scale. The SEO agent crawls your site and reads your Search Console data, then writes up each problem as a finding with why it matters, the exact fix and who acts. Other agents track whether AI assistants name you, watch competitor pages and review your Google Ads search terms. Nothing goes live until someone on your team approves it.
| SEO agency | GX360 | |
|---|---|---|
| Who makes the changes | The agency's staff | Your team, from prepared fixes. On Growth and Scale the Fixing Agent makes code fixes on a branch for your developer to review; on Starter they arrive as an exact brief |
| How often your site is checked | Set by the contract | Weekly on Starter, daily on Growth and Scale |
| What you approve | Set by the agreement | Every change, before it goes live |
| How you pay | Quoted per client | A published plan from ₹3,999 ($49) a month |
| Commitment | Set by the contract | No minimum term on Starter, Growth and Scale |
How each is paid for
Agency fees are set per client, so compare written quotes and check what each fee covers: hours, deliverables, content, links and reporting. GX360 publishes its prices:
- Starter, ₹3,999 ($49) a month: 1 website and 2 users, with agents running weekly.
- Growth, ₹11,999 ($149) a month: 3 websites and 5 users, agents running daily, Google Ads change requests and the Fixing Agent.
- Scale, ₹32,999 ($399) a month: 10 websites and 15 users, plus the API and webhooks and a client view for your stakeholders. LinkedIn Ads and CRM lead tracking are coming soon.
Ad spend is separate and paid directly to the ad platform. You can change plan or cancel at any time. The full comparison is on the pricing page.
Who should choose which
An agency is the better choice when nobody on your side has time to make changes, when you need content written and links built for you, or when you want someone else to own the strategy.
GX360 is the better choice when you have someone who can act on a clear brief, such as a marketer, a content writer or a developer, and you want to see every problem and approve every change yourself.
If you would rather the GX360 team's own experts did the work than your team or an outside agency, talk to sales.
Questions to ask before you decide
- Who on our team will make the changes, and how many hours a month do they have?
- What does the agency's fee include, and what costs extra?
- How will we see which changes were made, and whether they worked?
- How long is the agency contract, and what is the notice period?
Try it on your own site
Starter, Growth and Scale start with a 14-day free trial, no card. The trial covers one website, two users and 300 pages, which is enough to compare its findings with your last agency audit. See how GX360 works, or compare it with tools such as Nightwatch and Okara.