SEO Guides
What we learn running GX360 on our own products: SEO audits, AI search visibility and Google Ads routines, written up so you can use them.
What is generative engine optimisation (GEO)?gx360.ai/blogWhat is generative engine optimisation (GEO)?
GEO is the work of making your content more likely to be used and cited when an AI assistant or AI search feature answers a question.
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Finding wasted spend in Google Ads search terms: a weekly routine
A weekly routine for the search terms report: decide what counts as wasted, add negatives at the right level, check old negatives for conflicts and pause keywords with care.
How to check whether AI assistants recommend your business
Ask ChatGPT, Claude, Perplexity and Google's AI Overviews the questions your buyers ask, record who they name and which sources they show, and track it over time.
How to turn an SEO audit into fixes your team finishes
A crawl report counts problems. This guide turns it into a short list of fixes, each with an exact change, an owner and a check that it is live.